Taiwan Green Electronics Makers Set to Embrace Business Opportunity for the 2016 Rio Olympics


(April 1, 2013 – Taipei) Taiwan’s Green Trade Project Office is bringing a delegation of exhibitors to participate in the 2013 FIEE trade show in Sao Paulo, Brazil, aiming to help Taiwan’s electronics manufacturers seize the great opportunity for business in the run-up to the 2014 FIFA World Cup and 2016 Rio Olympics.

A ‘Taiwan Green Electronics Pavilion’ (Booth No. I100) is set up by the Green Trade Project Office for delegation members to showcase a variety of award-winning energy-saving products, and to demonstrate Taiwanese manufacturers’ continued efforts in promoting a greener lifestyle.

Li-Yen Ma, Division Chief of the Integrated Marketing Division at the Green Trade Project Office, said, ‘The Brazilian government has launched a series of policies on the improvement of energy efficiency in the past few years, and market demand for more energy-efficient products has seen steady growth accordingly. Meanwhile, with the upcoming 2014 FIFA World Cup and 2016 Rio Olympics, overall business in Brazil is expected to be boosted by the rising number of infrastructure projects. The “Taiwan Green Electronics Pavilion” is intended to serve as a platform where buyers and visitors around the world may experience Taiwan’s innovative products first-hand, while Taiwan’s exhibitors could also enjoy the opportunity to gain a better understanding of the local market and business potential.’

Exhibitors at the ‘Taiwan Green Electronics Pavilion’ include Hiwin Technologies, the world’s second-largest manufacturer of motion control systems; Lei Yueh Enterprise, an innovative LED lighting product manufacturer which has won several international design awards such as the iF and Red Dot Design Awards; apm Communications of the Unimicron Group; and Everlight Electronics, Taiwan’s leading LED maker and also a two-time winner of the Taiwan Green Classics Award. BenQ, VIA Technologies, TYC Brother Industrial, Martas Precision Slide, Ta Ya Electric Wire & Cable, Genesis Photonics, Torch Industrial, Liean-Gimm Enterprise, Y.Y. Cable Accessories and G.E. Products all present their unique innovations. The diversity of products showcased at the ‘Taiwan Green Electronics Pavilion’ indicates Taiwan companies’ strong capability in offering quality green products.

The 2013 FIEE (The 27th International Electrical, Electronic, Energy and Automation Industry Fair) is scheduled to be held on April 1-5 at the Anhembi Exhibition Hall, Sao Paulo, Brazil. The ‘Taiwan Green Electronics Pavilion’ is located at Booth I100. During the exhibition, the Green Trade Project Office, in collaboration with Taiwan External Trade Development Council (TAITRA) and Taiwan Electrical and Electronic Manufacturers’ Association (TEEMA), will hold the ‘Taiwan Product Launch’ conference at Sala das Orquideas, Anhembi Exhibition Hall on April 2, starting 14:00. Three delegation members Hiwin Technologies, Lei Yueh Enterprise and Torch Industrial will present their latest technology innovations and products.

Press Contact
Shu-Hung Lee

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